L-R: USAID mission director Mark Meassick, PS State Department of Tourism Zeinab Hussein, Tourism and Wildlife Cabinet Secretary Najib Balala, EU Ambassador to Kenya Henriette Geiger and Safaricom CEO Peter Ndegwa during the launch of the New Kenya Tourism Strategy at the Nairobi National Park on May 20, 2022. The new strategy 2021-2025, is a roadmap to the new vision for Kenya’s tourism sector, following the effects of Covid-19 pandemic over the last two years, given the impact on communities, livelihoods and the country’s foreign exchange earnings.